Digital Marketing Course in Chennai

Course Objectives

• Understand the main domains of Digital Marketing strategies.
• Learn to implement search engine optimisation (SEO) techniques and tools.
• Learn the fundamentals of Search Engine Marketing (SEM).
• Differentiate between SEO and SEM.
• Practice keyword research to find matches and the significance of each of them.
• Work on Google or Web Analytics tools and features for hands-on projects.
• Get the best results out of Google's digital marketing suite or set-ups like AdWords, Tag Manager, and WebMaster tools.
• Learn email marketing to understand lists, laws, elements, service providers, and campaigns associated with it.
• Build social media strategies for marketing and advertising.
• Perform digital research on the market, target audience, trends, and creative narratives.
• Understand how electronic devices and applications contribute to your digital marketing schemes.
• Learn to generate analysis reports, brand management, and sales.
• Learn to recognise the profits and limitations of your digital marketing approaches.
• Understand advanced website conversion rate optimization.
• Demonstrate the blend of offline marketing with digital schemes.
• Explore digital marketing strategies to implement a project pitched by the course instructors.

In Digital Marketing, there are 2 main strategies that are used to connect with the target audience. They are B2B and B2C.B2B Vs. B2C Digital Marketing

Business to Business (B2B)

It refers to companies whose clients are regular consumers rather than business clients. As a result, every company's marketing strategy focuses on the requirements, passions, and difficulties that people face on a daily basis. Sales funnels for B2B clients typically have lengthier decision-making cycles. For these clients, relationship-building techniques perform better. Expert B2B digital marketers provide the logic and evidence that B2B transactions are typically built on.

B2B decisions frequently require the input of multiple people. The marketing resources that influence these choices the most are typically digital and shareable. A few instances of B2B in action are as follows:

• A provider of recruitment software that offers HR departments hiring equipment.
• A firm that specialises in designing offices as interiors

Business to Customer (B2C)

It refers to companies whose clients are regular consumers rather than business clients. As a result, every company's marketing strategy focuses on the requirements, passions, and difficulties that people face on a daily basis. Customer responses to short-term offers and messaging are often better in B2C than in B2B. B2C content is more likely to be emotionally driven and centred on enhancing the customer's shopping experience.

B2C customers prefer personal interactions with brands. B2C marketers have a larger advertising budget and more opportunities to promote their items. Several instances of B2C are provided below:

• A business that offers toothbrushes, mouthwash, and sanitary products to customers.
• A real estate company that deals in the rental and sale of houses to people, families, and students.

With rapid digitalisation in the era of the internet, it is no surprise that most business professionals are adopting online marketing methods such as B2B and B2C for their brands. With our Digital Marketing Course In Chennai, you will be able to learn more about the working differences and usage of B2B and B2C. Digital marketing comes with various domains, whether used together or separate. Some of the well-known ones are Search Engine Optimization (SEO), Search Engine Marketing (SEM), keyword research, website conversion optimization, Google and web analytics, social media, content, and email marketing. These strategies are subjective to the needs of the user involved in the process.

Advantages of Digital Marketing

• More Accessible - Regardless of a company's size, the web platform provides exposure to advertising your business to a worldwide audience. The web platform aids a business in exploring expansion prospects. The strength of digital marketing is demonstrated by the ease with which even a small local business can gain visibility on a worldwide scale. A brand's local presence can also be increased through digital marketing. This can be helpful for businesses whose product sales are more reliant on regional clients.
• Multiple Approaches - Different strategies and techniques can be employed to advertise the product depending on the type of business the company does. While some businesses might profit more from SEO techniques, others might do so through marketing initiatives and advertisements. Digital marketing platforms can be promoted with a single piece of content. A variety of content formats can be utilised to advertise a brand. A few of the various content-related strategies include blogs, emails, social media posts, and quizzes. Online ads can reach specific groups of potential customers through search engine optimization (SEO), social networking sites, and email marketing. Learn more about the different approaches in Digital Marketing with our Digital Marketing Course in Chennai and become a proficient digital marketer.
• Cost Effective - Traditional marketing techniques like billboards, newspapers, and brochures need a lot of money and effort. However, thanks to internet marketing, even a tiny business can access the greatest methods for advertising and rivalry. It could aid in your outreach efforts and lead generation. If any modifications are required, doing so on internet platforms is considerably simpler and more affordable. In contrast, traditional marketing requires you to produce an entirely new work, which will increase the expense.
• Enhanced customer experience - Products can be marketed to a community by taking into account aspects like gender, age, geography, and interests of the customers. Customers who have previously purchased from your company will look for other similar goods as well. By taking advantage of this retargeting opportunity, the same customers can help boost sales and brand recognition. Compared to old marketing methods, digital marketing tools are easy to use. The method doesn't take much work, and all you need to do is to get people's attention with your creativity.
• More efficient - According to statistics published by Forbes magazine, 93% of small businesses that have used online advertising report positive results. Compared to traditional forms of advertising, like television commercials and billboards, which cost around $80 per thousand impressions, online advertising costs less than $10 per thousand impressions.
• User Friendly - Compared to old marketing methods, digital marketing tools are easy to use. You can make your own way to enhance your customer engagement. The method doesn't take much work, and all you need to do is to get people's attention with your creativity.
• Profitable - A study found that only 7% of people who saw an online ad bought something immediately afterwards because they had already formed an opinion about the product based on other sources. Compare that to 23% of people who saw a print ad and 28% of people who listened to a radio ad. Our Digital Marketing Course in Chennai helps you create unique content and effective skills to market it.

Today, almost anything can be done online, including ordering groceries, prescription drugs, and conducting business. The upcoming generation will be accustomed to conducting all activities online because they have grown up in a digital environment. Companies that haven't yet begun utilising digital marketing must do so immediately to stay ahead of the competition.

Types of Digital Marketing

Paid Search - Paying to get your brand out into the world will help boost awareness, but oftentimes paid campaigns don't generate the same ROI as organic efforts. Paid search, often known as pay-per-click (PPC) advertising, is the sponsored result that appears on the search engine results page (SERP). These advertisements can be configured to show up when specific search phrases are entered and charge you for each click. In essence, audiences looking for a specific product or item see your adverts.

PPC can be quite successful since they employ information gained from people's online activities and are used to increase website traffic by showing relevant advertisements to the appropriate people at the right moment. They also use retargeting, which enables marketing automation technologies to create specific, tailored cross-platform advertisements in response to the customer's behaviour. Enrol in the Digital Marketing Training in Chennai at FITA Academy to get practical training in PPC.

Content Writing - The task of a content writer is to produce any type of web content, including blogs, scripts, social media postings, etc. They should be able to write more effectively and speak the language well. Content writing primarily consists of Planning, Writing and Editing specific content. Quality content is always going to attract viewers and followers, so focus on creating relevant, useful content for your audiences. You should also consider posting it to all the right social media networks to drive engagement and maximise visibility. Material marketing is well worth the extra work, whether it involves writing blog posts, how-to guides, whitepapers, or any other kind of content because it generates three times as many leads than PPC. Learn to create engaging content from our best Content Writing Course in Chennai, which will help you understand the significance of content writing.

Copywriting - Copywriting makes the audience want to learn more about the brand. One should be able to persuade them to buy your goods or service as a copywriter. For optimum traffic, the copy should express your brand's values and philosophy in a unique manner. The majority of copywriting consists of paid text and adverts.

Search Engine Optimisation (SEO) - SEO is the practice of enhancing the viability of a product and services on search engines like Google and Yahoo. SEO increases a product's traffic, which in turn attracts customers. Digital marketing relies heavily on SEO. Since there are billions of websites that people can access, if your website doesn't come up when someone searches for a good or service, you're losing out on money. SEO ensures that your website is at the top of Google and other major search engines. Since exposure is the first step in establishing a long-lasting consumer relationship, strong SEO methods are incredibly important in digital marketing initiatives. For extensive learning, join the SEO Training in Chennai to learn more about the different applications of SEO.

Search Engine Marketing (SEM) - A strategy that aids in increasing a brand's online presence is search engine marketing. Because a consumer would only pay attention to the results on the first page of the search results, SERPs, or search engine result pages, are crucial in SEM. The exposure of the website can be increased by utilising various SEM tactics. The most popular SEM techniques are PPC (Pay-Per-Click) and paid search.

Social Media Marketing (SMM) - The term "social media marketing" describes the use of various social media sites to engage with clients. SMM aids in boosting internet traffic for that specific brand. SMM helps increase the sales of goods and services that improve a brand's reputation. One must be a marketing expert with an in-depth understanding of the social media platform and the promotion of the goods and services offered by the business. Our Social Media Marketing Course in Chennai guides you to become an expert Social Media Marketer in no time.

Web Design & Development – Websites act as online stores they also provide essential search engine optimisation and user interfaces that help consumers navigate your offerings. If you don't know what code to employ to achieve excellent website performance standards, you should look into hiring someone who does. Good web developers understand coding languages such as HTML5, CSS3, jQuery, PHP, and Ruby On Rails. They can also customise websites based on the particular needs of your clientele. Additionally, they ensure that websites function properly, irrespective of browser type. Develop your web designing through our Digital Marketing Training in Chennai, which will help you to become a successful web developer.

Affiliate Marketing – Many affiliates use Amazon as an affiliate network to sell physical products, while others use CJ Affiliate or ShareASale to sell digital products. Depending on your niche and skills, you can potentially turn Amazon or another affiliate network into a lucrative channel for promoting high-quality products.

Social Media Optimization (SMO) – SMO allows clients to keep up with the latest trends in social media marketing. They can optimise profiles on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram, Tumblr, etc., to increase visibility on all social media sites. Develop comprehensive SMO skills by joining the Digital Marketing Course in Chennai.

Website Maintenance – Website maintenance includes content updates, product page changes, photo galleries, videos, and other information that requires constant updating. For example, if a new product has been launched within your industry, there will be regular updates to reflect that change. You may also need to update stock images as those items are ordered throughout the year. All the latest pro tips will be provided by our Digital Marketing Training Institute in Chennai to ensure that you can keep your website up to date.

Mobile App Development – Apps are becoming increasingly popular across multiple platforms, including smartphones, tablets, and laptops. The best app developers are able to design apps that are engaging and intuitive. And as mobile devices continue to become integral parts of our day, apps play a more prominent role than ever before.

Email Marketing - Email marketing enables you to communicate with your consumers via email. It aids in brand promotion. Multiple prospective customers receive bulk mails that assist market their business. Email marketing makes it simple to share new products, sell things, and keep customers informed. If you want to boost your product sales, email marketing is the perfect method.

Advertising - Ads, the abbreviation for "advertisements," are paid content that promotes a brand commercially. In other words, companies will pay the server to advertise their goods. It aids in the success of an organisation by delivering positive information about a specific product or service to customers.

Video and Photography - Since the aesthetic appeal of video material draws in a lot of clients, it is also important in digital marketing. To produce the photos required for the content and SEO teams, as well as their own content advertising the product, every digital marketing agency will include a photography and video team. The team in charge of video production can improve customer service and drive more traffic.

Skills Required to be a Digital Marketer

• In addition to data analytics and social media expertise, digital marketers need good writing abilities.
• Understanding the effectiveness of your marketing activities and where they might be enhanced requires data analytics expertise.
• Proficiency with social media and other internet tools is essential.
• Most positions in digital marketing that are in a business-related subject like marketing or a closely linked sector like communications require a bachelor's degree.
• To adequately explain the story of your product to your customer base, you need soft skill mastery, effective communication and good writing skills.

The main factors that make Digital Marketing an excellent career choice are flexibility of time, freedom to choose a location, and significant demand in different job roles. As a profession, digital marketing provides a variety of opportunities and specialisations. As a result, you will have a lot of possibilities while starting your career in digital marketing.

Different Job roles and responsibilities in Digital Marketing

Digital Marketing Executive - The Digital Marketing Executive is the main person in charge of running the digital marketing campaigns for the company. They are involved in coming up with ideas, planning, putting the campaign into action, measuring its success, and improving it.

The Digital Marketing Executive works closely with the company's internal marketing team and digital agencies to reach the goals that the Head of Marketing has set for the company, such as increasing digital sales, lead generation, engagement with the brand, and conversions. With our Digital Marketing course in Chennai, you will gain exposure in the various career opportunities of a digital marketing executive.

Social Media Manager - A social media manager is responsible for a company's content strategy and getting people's interaction on social media platforms. Social media managers often need to be good at telling stories, have a good eye for design, and be able to figure out what works well with their audience.

Digital Content Writer - A digital content writer writes, develops, edits, and publishes content as well as copy for websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more. Digital content writers make messages, marketing materials, and other forms of digital online copy that an organisation can use to sell or promote services, raise brand awareness, etc.

Content Marketing Analyst - The Content Marketing Analyst's job is to help clients implement their content marketing plans into action. One of their significant roles is to do keyword research in line with the business goals of the client to improve the content they already have and find new opportunities to promote it. The Content Marketing Analyst can quickly understand and help with projects that will help client campaigns reach their goals in business.

WordPress Support Engineer - Your business success requires keeping your site functioning 24/7. To prevent downtime, WordPress support engineers must be ready to respond quickly and efficiently to issues that arise when users experience problems accessing your WordPress website. This means your team needs to be prepared to troubleshoot software errors, server malfunctions, and security breaches.

WordPress Developer - With a growing number of people using WordPress every day, it becomes crucial for businesses to stay competitive by creating customised and attractive website designs. A professional developer with skills in WordPress can build custom themes and plugins, making sure your site is optimised with SEO best practices in mind.

You can enrol on the Digital Marketing Training in Chennai to learn more about the job opportunities in digital marketing.

Certifications in Digital Marketing

The certification from Digital Marketing Course in Chennai opens the door for numerous job vacancies worldwide in marketing. The certification is a symbol of authentication for your experience with real-life projects under the guidance of certified trainers. For more information, below are a few popular exams surrounding this training program in Chennai.

• Google AdWords Certification
• HubSpot Inbound Marketing Certification
• HubSpot Content Marketing Certification
• Facebook Blueprint Certification
• Youtube Certification
• Online Marketing Certified Professional
• Google Analytics Certification

Some common doubts and information about the certifications are given below

• How to enrol for these certifications?

Almost all the certification programs are available online in the comfort of your home.

• What format do they follow for the exam?

Each exam consists of multiple-choice questions that an individual needs to solve in a stipulated time to receive a result. The number of questions and time vary with the certification program.

• What is a passing mark for each exam?

The passing mark for most certifications is around 80%.

• Are these certifications valid for a lifetime?

Digital marketing certifications usually do not expire. However, learners are encouraged to retake the tests to maintain their credibility in the field every few years.

• What is the pocket pinch for earning these certifications?

The cost of earning each certification is variable and dependent on your location.

For further details about the Digital Marketing Course in Chennai, you can consult with your mentor or contact the FITA Academy team on our official page.

The Future of Digital marketing looks very promising. Since the field of digital marketing is expanding, there are more chances in the sector. There has been an increase in internet usage since the pandemic. A crucial instrument for helping firms fulfil the expanding expectations of clients is digital marketing.

FITA Academy offers the best digital marketing training in Chennai, allowing you to begin your profession with confidence. With our connections to over 1500 organisations, you can be certain of a well-paying job. Our digital marketing classes will propel your career to greater heights. Considering that the future of digital marketing may be the most promising, it may be the greatest decision you can make for your career.